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Choosing the right background music for your ads
You are probably making an ad for your business. In the process of hiring a filmmaking team and getting the rights to the visuals, you may also have ventured on the music for ads. But now what? You have to choose that one background tune that shall represent your advertisement and portray the business in a good light.
First things first: What role does the beat play?
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When marketing, product music is chosen taking into account the value it adds to the whole thing. Do you want the background music to support the message you are conveying? Do you simply want it for dramatic effect? Or maybe you just want music for radio ads and are searching for an attention grabbing beat.
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Choose music like ‘Bookends’
A neat trick is to choose music that goes nicely with the opening of the ad so and then at the end of it. Music helps to hold your message together, sets the tone you want, and essentially make the whole video seem complete. You can even up the sound at several intervals throughout the video.
Stick to your budget
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If you are on a budget, you do not really need a composer to make a jingle for you. You can always download great royalty free music that we have, well categorized mp3-wav selection. In fact with this you can even chose more than one background beat and incorporate that into your ad.
There is always that beat that speaks to your target audience
Always think about your target demographic when you are choosing a tune for a video. Your target market may just have a preference for a specific taste in music – this could be indie rock, electronic, or hip hop.
When people hear tunes from the genre they like, they will respond more favorably to your commercial or marketing video. If you cannot pinpoint one particular genre, then the best way is to go with a background tune that cater to a broad audience.